This course will prepare you to: Explain the architecture of the Digital Marketing component. Configure and use new functionalities in Digital Marketing.

Fundamentals of Google analytics Monitoring bounce rate Tracking conversions Monitoring Traffic Source Performance Monitoring Visitor behavior Setting up Dashboards

Off Page Optimization Google Search Console Content Marketing

Setting up a lead management system Landing Pages Optimization Conversion Rate Optimization Growth Hacking

Apply all the learnings of the course on one of the assigned websites and create a future actionable plan

Digital Marketing |

Name: Digital Marketing
Rating: 5.00 (10 reviews)

Sapphire Global Digital Marketing Training makes you an expert in using Digital Marketing concepts. Enroll now for Digital Marketing online training and get through the concepts of data, by utilizing the internal memory for storing a working set.

Overview

Training Options

INSTRUCTOR LEAD LIVE TRAINING
Rs. 35,000

Live Instructor Online training by Certified & industry expert Trainers
24/7 One Demand Dedicated Server for Hands on Practice.
Flexibility to attend the class at your convenient time.
Earn a Skill Certificate
Professional Resume Preparation end of the trading period.
Plus 45 Days of flexible access e-learning.

CORPORATE TRAINING

Customized Learning delivery model.
Our training practice are perfectly blended with options for effective live instructor lead hands on training.
Training need analysis.
Our Corporate training services are easy accessibility of LMS ( Learning Management System ) online or offline – anytime, anywhere, on any of your devices.
24/7 learner assistance and Support

Course Curriculum

Key features

This course will prepare you to:

Explain the architecture of the Digital Marketing component.
Configure and use new functionalities in Digital Marketing.

Introduction to Digital Marketing

Planning Digital Marketing Campaign
Website Planning and Development
Essentials of a website

Google Analytics

Fundamentals of Google analytics
Monitoring bounce rate
Tracking conversions
Monitoring Traffic Source Performance
Monitoring Visitor behavior
Setting up Dashboards

Search Engine Optimization

SEO Strategy
Tools to find keywords (paid & free)
Keyword research
Planning SEO of a website
On Page Optimization

SEO Tools

Off Page Optimization
Google Search Console
Content Marketing

Search Engine Marketing

Online advertising & Ad Networks
Introduction to Google AdWords
Keyword Research
Creation of Search Campaigns
Writing Compelling Ad Copies
Creation of Effective Campaigns and Ad groups

Search Engine Marketing

Display Campaigns
Tracking & measuring ROI of online advertising
Optimizing Ad Performance
Strategy of allocate funds to various online advertising platforms

Social Medial Marketing

Twitter
LinkedIn
Instagram
Understanding Social Media ROI

Lead Management

Setting up a lead management system
Landing Pages Optimization
Conversion Rate Optimization
Growth Hacking

Live Project

Apply all the learnings of the course on one of the assigned websites and create a future actionable plan

Practice Test and Interview Questions

Course Advisor

Course Advisor

R. Sreenatha Reddy

SAP FICO / FSCM / TRM / FM / S4HANA Functional Consultant

Professional Experience:

15+ years of Industry experience as Accountant, Consultant, Module Lead, worked on various IT Organizations like IBM/TCS/ITC infotech/SAP Labs across the globe.

Specialized in SAP